Internet advertising today is becoming increasing complex with each passing day. It seems that finding and implementing effective methods of both on and offline marketing are changing at an ever faster rate. This is creating information over-load that can lead to paralysis-by-over-analysis for the typical internet business owner.
Also it seems to be much more difficult to make a comfortable income these days, with the drastic changes to our economy these last few years. I’m sure the small business internet marketing community can attest to this.
What I would like to accomplish with this article is to give some solid marketing advice to internet business owners so they can move forward with their marketing strategies with confidence. At the same time I would like to introduce similar to backpage an easy way for each internet business to earn a sizable income by showing others this easy-to-implement marketing system.
First off I would like to take a look at some of the most common internet marketing advertising methods and challenges associated with them:
1. Pay-Per-Click: Also known as ppc marketing. This is where the web marketing firm places ads on Google, Bing, Yahoo, etc. and they pay a pre-determined amount for each visitor that clicks on their ad. This can be a good way to reach targeted prospects for your goods or service. It can also be very complex and frustrating as the search engines, especially Google, change their algorythyms quite frequently. For example, back in December 2009, Google banned over 100,000 advertisers from their network. Many of these were long-time web marketing businesses that have advertised for many years.
2. Social marketing, A.K.A. web 2.0 marketing: This is where you create accounts at places such as: Twitter, Facebook, MySpace, Squidoo, Hubpages, etc. and create a profile of yourself and what it is that you do. The great thing about this type of marketing is that you’re creating relationships with prospects. The difficult part is creating a profile that is optimized for the various sites. Not only that, but you are spending tremendous amounts of time trying to get a bunch of followers so you can eventually sell them something. Also it seems that once you develop followers it can be hard to keep them by attrition. I.E. fads come and go and right now it seems Twitter is the in fad, but how much longer will it last?
3. You can place ads on classified sites like Craigslist, Backpage, Kijiji, etc. The hard part is spending hours each day placing these ads. It seems as if everyone else on these sites are doing the exact same thing: trying to sell something and having no interest in buying anything from your internet business.